The Ladies Love it!
I didn’t really get this billboard at first. Back in the day, I used to use AXE products for men, and I really loved them. They smelled great and provided you with a feeling of freshness. And the ladies absolutely loved it, which brings us to this very clever advertisement involving a calendar full of women on the side of a building. The message is obviously that with AXE, you will be so busy with the ladies that you will need a calendar to keep track. Very clever and dare I say, very true!