Pay Attention
If you’ve ever driven behind a big rig, 18-wheele truck, you know what this ad is about. Unfortunately for drivers, the back of those trucks is right about at eye level. If the driver of the car is not paying attention and rams into the back of that truck, the end result is an instant convertible just like this advertisement points out. There may be some people that call this advertisement extreme and a distasteful scare tactic, but what would you rather have, a distasteful scare tactic, or yet another news report about a family wiped out after ramming into the back of a big truck?