Ah, the Nostalgia
Now I just love this for the nostalgia of it, which is exactly what the creators were thinking when they put this ad campaign together. Not only is the artwork very cool, but, if you take a closer look, you’ll see that the price is only 15 cents. Talk about the longing for nostalgia! I’m a bit up there in age, but never in my lifetime was there a Big Mack meal for only 15 cents. Generally speaking, people have a love for nostalgia because it is romantic, of a time long ago when things were better. Always an effective advertising strategy.