Hate it When That Happens
Cingular Cellular has come up with an effective way to get their message across. Rather than just having a billboard on the side of the building that states, “Hate dropped calls?” they went one step further by literally dropping the “calls” part of the message, right down onto the street below. In doing so, not only will people see the billboard from up high, but they will get a laugh out of the dropped “calls” laying in the street. This is a true attention grabber and an undoubtedly effective concept.