The Ultimate Attention Grabbing Billboards From Around the World!

Comfortable

Continuing with our theme of 3-dimensional billboards is this offering from the very popular, Swedish furniture maker, IKEA. Now IKEA is famous for being ground breaking with their hip and cool furniture, along with their distinctive, shopping layout where patrons are guiding through a tour of all IKEA has to offer. Their advertising department continues this trend with their innovative and creative approach to this billboard that will definitely catch the eye of passersby.

Now That’s a Bright Idea

I like this billboard for both its creativity and its simplicity. To begin, we have a basic, single color background in the color red which represents the product, “The Economist.” And the second piece of the billboard, the giant lightbulb. Now, if they were to leave it at that, then this would be an acceptable advertisement, but the creators didn’t stop there. To make things especially eye catching and memorable, they installed sensors that trigger the light bulb whenever a pedestrian walks by, a very ingenious idea to say the least, and worthy of praise!

Coffee anyone?

There are those who will look at this in amazement and think, how were they able to balance that pot of coffee so high in the air without it falling down onto the street below? But, with careful observation, one can see that this is very much a photoshop effort. Simply follow the stream of the coffee and the position of the coffee pot. The pot appears to be directly over the top of the building, yet the stream of coffee leads to a cup that is across the street and one building down. It’s still a pretty eye catching ad nonetheless.

Slice of cake to go with your coffee?

Yum, yum. Now, to be honest, I’m a chocolate on chocolate cake guy myself, but this looks so yummy that I’d have a slice if offered the chance. I’m wondering just how they came up with this ad in the first place, because just how many buildings are there with this type of a distinct shape that could be used in such a manner? I am assuming that the product “Royal” is a drink that goes well with chocolate and vanilla cake? Whatever that case, this is both a very creative use of space, and an eye catching advertisement to say the least.

The Always Reliable

Craftsman is a tool company that has been around for a very long time. It is an incredibly reliable and durable product that comes with a lifetime warranty, and I’ve used their wrenches for as along as I can remember. The creatives hired by the company have done a wonderful job here by using a strong and powerful hand as a representation of what this tool is all about, and using the tool as the support for this billboard reinforces what people already know the Craftsman brand to be.

Hate it When That Happens

Cingular Cellular has come up with an effective way to get their message across. Rather than just having a billboard on the side of the building that states, “Hate dropped calls?” they went one step further by literally dropping the “calls” part of the message, right down onto the street below. In doing so, not only will people see the billboard from up high, but they will get a laugh out of the dropped “calls” laying in the street. This is a true attention grabber and an undoubtedly effective concept.

Ah, the Nostalgia

Now I just love this for the nostalgia of it, which is exactly what the creators were thinking when they put this ad campaign together. Not only is the artwork very cool, but, if you take a closer look, you’ll see that the price is only 15 cents. Talk about the longing for nostalgia! I’m a bit up there in age, but never in my lifetime was there a Big Mack meal for only 15 cents. Generally speaking, people have a love for nostalgia because it is romantic, of a time long ago when things were better. Always an effective advertising strategy.

Apple, of Course

Apple is famous for many things; a founder who was viewed as an incredibly wild eccentric, a brand with an almost cult-like following, and a willingness to push the envelope of creativity well beyond what was believed possible. So it comes as no surprise when the creatives at the company came up with this billboard that shows a tiny little device, the I Pod, putting out such a plethora of diverse musical options. One might view this billboard as a sort of symbol of the company, a company that started out small and has grown to world domination.

Lego Basics

The Lego company has been around for decades, providing both children and adults the opportunity to tap into their creative skills and build till their heart’s content. In recent years, the company has moved in the direction of creating these incredibly intricate Lego kits involving thousands of pieces designed to perfectly replicate some of your favorite star wars ships for example, but there is just something cool about a Lego set that comes only with the basic blocks and no instructions, leaving you and your imagination to run wild. This billboard is an example of the possibilities.

It Fits!

In a very innovative manner, Honda motorcars has found a way to impress upon potential customers just how much one can actually fit into their model, the “Honda Fit,” The only thing they are missing in that cacophony of miscellaneous items is the kitchen sink, which, I’m sure they would have you believe could actually fit in their tiny Honda fit. This effort by the marketing gurus at the Japanese auto giant is nicely done,and will undoubtedly draw quite a bit of attention to their product.

Something’s Amiss

Well, your mother used to always say that drinking a lot of milk would make you strong. Or was that it would make your bones strong? Either way, Anando milk is clearly going with the first one here, and in a very creative way. In looking at this thing, my first impression was that it was only a photoshop job and not the real thing, but it turns out that the creatives behind the Anando brand did such a good job that I, and probably many others, have been easily fooled by some very ingenious billboard placement on the side of an actual building!

The Golden Arches

Once again, we have another example of getting the message across with very little effort. There may be no more famous image than the golden arches of McDonald’s. With such recognizability, you don’t even need to have an image of the arches themselves, even a silhouette will do the trick! And what makes this particular ad so effective is that the message it is conveying is that the golden arches are open at night. Quite ingenious to say the least!

Subtle

Sometimes you really need things to be subtle to get your message across, and that is what the YMCA has done here. The Young Men’s Catholic Association has been around for decades. It is a very bare bones organization that offers services for individuals and families who are in need. This includes making sure that kids who are on the margins of society and require help staying out of trouble have a place to hang out and take part in extra curricular activities, so setting up a billboard in the guise of a basketball hoop does a nice job to reinforce this message without any unnecessary “hoopla,” pun intended:)

Buckle up Homie!

This ad is effective for a few reasons. One, it’s a clever, 3-dimensional effort that takes up a decent chunk of real estate, and will be sure to draw the attention of the passing traffic, but it also has a more serious message, that, even though a person is in the back seat, they still need to wear a seat belt to avoid being sling-shotted through the front window. This message, combined with the 3-dimensional sling shot, will surely be enough to remind you that you need to buckle up the next time you climb into the back seat of a car.

It’s All Politics in the End

If you’re not familiar with American politics, then the above billboard might go over your head. In summary, we have an elephant, the symbol for the Republican party, and a donkey, the symbol for the Democrat party. It is clear from this particular ad that, in the year 2012, the Republicans were going to push out the Democrats from power. More than likely, this was in a “Red,” or Republican state where this type of rhetoric would not only be accepted, but welcomed. Or, if it was in a “Blue,” or Democrat state, then it might just be the Republicans looking to poke the bear!

Pay Attention

If you’ve ever driven behind a big rig, 18-wheele truck, you know what this ad is about. Unfortunately for drivers, the back of those trucks is right about at eye level. If the driver of the car is not paying attention and rams into the back of that truck, the end result is an instant convertible just like this advertisement points out. There may be some people that call this advertisement extreme and a distasteful scare tactic, but what would you rather have, a distasteful scare tactic, or yet another news report about a family wiped out after ramming into the back of a big truck?

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