Recognizable
This is a nice effort, combining a very basic premise with natural greenery which speaks to both the product, and the environment, a very hot topic these days. Add to this the very recognizable stripes on the side of the shoe which clearly distinguish this as a shoe from Adidas. Finish it off with just a basic, white backdrop and you have here an incredibly simple, yet effective advertisement from a company expressing that it is in touch with saving the environment, one step at a time.