Sneaky
At first glance, this image is a bit deceiving. If you look too quickly, it appears that someone is lowering a steel chain down to hoist up a French fry, but look again and you will see that that is no steel chain, but rather a “human” chain, made up of people holding onto each other as one grabs up the fry. And of course the attention to detail with the seemingly open window is very realistic. Finally, the overall ad is a clever one with the tag line, “Keep an eye on your fries.”