Bathroom Break
Yet another incredibly effective ad for a couple of reasons. To begin, there is the fun, 3-demensional aspect. How will anyone miss a giant, toilet paper roll extending several feet from the face of the billboard? No matter what the actual ad is for, this will grab everyone’s attention. And then there is the fact that it is empty, with the exception of a few scraps of toilet paper. This speaks to the need to purchase the Imodium product to begin with. At the end of the day, it is without a doubt that this billboard generated a good chunk of business for the company.