Buckle up Homie!
This ad is effective for a few reasons. One, it’s a clever, 3-dimensional effort that takes up a decent chunk of real estate, and will be sure to draw the attention of the passing traffic, but it also has a more serious message, that, even though a person is in the back seat, they still need to wear a seat belt to avoid being sling-shotted through the front window. This message, combined with the 3-dimensional sling shot, will surely be enough to remind you that you need to buckle up the next time you climb into the back seat of a car.