Subtle
Sometimes you really need things to be subtle to get your message across, and that is what the YMCA has done here. The Young Men’s Catholic Association has been around for decades. It is a very bare bones organization that offers services for individuals and families who are in need. This includes making sure that kids who are on the margins of society and require help staying out of trouble have a place to hang out and take part in extra curricular activities, so setting up a billboard in the guise of a basketball hoop does a nice job to reinforce this message without any unnecessary “hoopla,” pun intended:)