The Golden Arches
Once again, we have another example of getting the message across with very little effort. There may be no more famous image than the golden arches of McDonald’s. With such recognizability, you don’t even need to have an image of the arches themselves, even a silhouette will do the trick! And what makes this particular ad so effective is that the message it is conveying is that the golden arches are open at night. Quite ingenious to say the least!